Choosing one path to follow in life, especially when you don’t have a distinct end goal, can be an overwhelming decision for any teenager. Our very own Ashley McDowell struggled with this decision throughout high school. Even though she was eager to learn and knew she was smart, she had trouble finding her rhythm. That …
Calc() Historically, CSS has not been considered a programming language because it was not able to perform calculations or run formulas. With the introduction of the calc function, developers are now able to add, subtract, multiply, divide, etc. for sizing and positioning elements. As an alternative to the standard unit of an element, developers can …
Company photos are a fantastic way to show the world who you are and what you do. The first step in doing so, is finding a great photographer. Next, is to sort out the details. Group shot or individual portraits? What is everyone going to wear? Of course, you can let the photographer decide some …
The first camera phone was released by Samsung in June of 2000. Now, almost every phone on the market is equipped with at least one camera. If you want to create professional looking videos, there is value in owning a high-quality camera, but why not start by utilizing the device you have tucked right inside …
Break out your coziest scarf, pour a mug of warm apple cider and eat anything pumpkin spiced flavored because Fall is here. We mentioned the science behind color schemes and how to create them from a photograph HERE but, with the changing of the seasons here are 7 fall inspired color palettes. Feel free to …
Ever wonder why when you search Google for an item or service there are businesses listed at the top? How did they get there? It is because the business is utilizing search engine optimization (SEO). The idea behind SEO, is to increase customer awareness through visibility. Millions of people across the globe access the internet …
Let’s say you’re working on any sort of printed material for your company – signs, business cards, posters, etc. The design is completed, and you send to your contact at the local printer to get this project into production. You think everything is taken care of, and then you get a dreaded email – your …
Get to Know Our Work: Impact Marketing Website
Welcome to the next installment of our blog series “Get to Know Our Work,” where different members of our team will take the time to introduce their favorite project. Ashley is a web developer and photographer that joined our Impact team a little over a year ago. Her favorite project so far has been recreating the Impact Marketing website.
When I was hired at Impact in February 2021, one of the things that I knew right away was that I wanted to work on building a new website for the company. As a marketing firm, we invest our time into making sure our clients are getting the best of the best, which means that …
Get to Know Our Work: National Cattle Congress “How Do You Fair?” Campaign
Welcome to the next installment of our blog series “Get to Know Our Work,” where different members of our team will take the time to introduce their favorite project. Four years ago, Ross started as a graphic designer here at Impact Marketing, and over the last year transitioned to a full-time web developer. When he was asked about his favorite project from his time at Impact, it was hard to tell what direction Ross would go because of his multitude of skills, but his answer was the “How Do You Fair?” 2019 National Cattle Congress campaign.
The National Cattle Congress Fair is a local event that takes place every September in Waterloo, Iowa, and back in 2018, they contacted Impact about rebranding the fair. NCC wanted to work on attracting a younger audience, as they had been around for 100 years and felt they might be known for outdated attractions …
Get to Know Our Work: Iowa Irish Fest Television Commercials
Welcome to the next installment of our blog series “Get to Know Our Work,” where different members of our team will take the time to introduce their favorite project. The next projects we will highlight two different, yet related television commercials that Annika, our creative director and project manager, worked on during the summer of 2021.
One of my favorite projects I’ve worked on here at Impact was a set of TV commercials promoting the 2021 Iowa Irish Fest, held annually in downtown Waterloo. The Fest is an extremely important part of the entertainment that provides family-friendly fun, cultural experiences, and lots of excellent music (with a fresh brew or two …