To capture the best photo possible, Impact would like to offer a few tips to help you prepare for your photography session. Check with your photographer beforehand to see if they are planning on taking full-body shots, cropped at the shoulders or somewhere in between. In order to use your photos in different types of …
Choosing one path to follow in life, especially when you don’t have a distinct end goal, can be an overwhelming decision for any teenager. Our very own Ashley McDowell struggled with this decision throughout high school. Even though she was eager to learn and knew she was smart, she had trouble finding her rhythm. That …
Company photos are a fantastic way to show the world who you are and what you do. The first step in doing so, is finding a great photographer. Next, is to sort out the details. Group shot or individual portraits? What is everyone going to wear? Of course, you can let the photographer decide some …
A photographer’s worst nightmare is coming home from a photoshoot to find the pictures overexposed. To avoid this, the best photographers shoot in manual mode. Before discussing manual mode on your DSLR Camera, let’s discuss exposure. Exposure Exposure is how much light your camera lets in when capturing a photo. There are two different outcomes …
So, after reading our last post, you’ve decided to take the plunge and start a company blog. Great! Keep this in mind, though: blogging isn’t as easy as it may seem. To help you out, we’ve compiled three tips to help your blog reach success. Have a purpose When you’re creating something for your company, …
One of the most overlooked social media channels for marketing is Pinterest. It might not fit into the standard mold of a social media platform (think Facebook) but can be just as important to your marketing strategy. Pinterest is the fourth most-used social media platform in the United States and is more popular than Twitter, …
When you’re scrolling on social media, what grabs your attention? What makes you stop what you’re doing? What kind of content are you thinking about, even hours or days after originally seeing it? If you’re like most consumers, you’re thinking about video-based content. In 2020, 85% of businesses use video as a marketing tool, proving …