Over the past 100 years, many things have changed, from technology to communication and everything in between. Marketing is no different. When many people think of marketing historically, they may think of characters portrayed from the Golden Age of Marketing such as Don Draper (Mad Men) or Darrin Stephens (Bewitched) working on advertising campaigns, slogans …
Let’s say you’re working on any sort of printed material for your company – signs, business cards, posters, etc. The design is completed, and you send to your contact at the local printer to get this project into production. You think everything is taken care of, and then you get a dreaded email – your …
Get to Know Our Work: National Cattle Congress “How Do You Fair?” Campaign
Welcome to the next installment of our blog series “Get to Know Our Work,” where different members of our team will take the time to introduce their favorite project. Four years ago, Ross started as a graphic designer here at Impact Marketing, and over the last year transitioned to a full-time web developer. When he was asked about his favorite project from his time at Impact, it was hard to tell what direction Ross would go because of his multitude of skills, but his answer was the “How Do You Fair?” 2019 National Cattle Congress campaign.
The National Cattle Congress Fair is a local event that takes place every September in Waterloo, Iowa, and back in 2018, they contacted Impact about rebranding the fair. NCC wanted to work on attracting a younger audience, as they had been around for 100 years and felt they might be known for outdated attractions …
Get to Know Our Work: Iowa Irish Fest Television Commercials
Welcome to the next installment of our blog series “Get to Know Our Work,” where different members of our team will take the time to introduce their favorite project. The next projects we will highlight two different, yet related television commercials that Annika, our creative director and project manager, worked on during the summer of 2021.
One of my favorite projects I’ve worked on here at Impact was a set of TV commercials promoting the 2021 Iowa Irish Fest, held annually in downtown Waterloo. The Fest is an extremely important part of the entertainment that provides family-friendly fun, cultural experiences, and lots of excellent music (with a fresh brew or two …
Do you or your team struggle with reaching your target audience on social media? We have the answers for you – or at least some things you need to think about when posting on social media. Platforms & Purposes Each social media platform can be useful if you know who your target audience is. If …
Get to Know Our Work: Iowa Irish Fest Brand Identity
Welcome to the next installment of our blog series “Get to Know Our Work,” where different members of our team will take the time to introduce their favorite project. A year after graduating from the University of Northern Iowa, Delynn, our graphic designer, found herself at Impact Marketing working on multiple projects, including brand identities for big-name Cedar Valley clients.
As a graphic designer, I get to take on multiple tasks, from logo design to social media. Recently, I worked on rebranding the Iowa Irish Fest, and I would have to say that this has been my favorite project so far with Impact. It has been a fun challenge to connect traditional Irish culture with …
Some people love it, some people avoid it, but regardless of your personal views on it, social media is necessary to establishing a riveting marketing campaign. Whether you’re trying to convince a college student to buy the latest laptop or a retiree to book a vacation with their grandkids, social media can be quite the …
Have you tried multiple marketing tactics for your small business and felt it wasn’t working? Digital marketing may be the solution. Digital marketing is when a person or company uses online platforms such as social media, email and web-based advertising to get their idea or message across. It can be difficult for a small business …
If you search “how to grow my social media presence?” you will be bombarded with articles like “The Top 10 Ways to Increase Your Engagement” ” and “Secrets to a Strong Social Media Presence.” After scrolling for what feels like hours, you’ll usually have no clear understanding of what you really need to do. We …
Sharing Your Company’s Story
Why “About Us” shouldn’t be the most boring thing on your website
A company is more than the products or services it offers. It’s more than the profit margins, the hours of operation or the brick-and-mortar store. A company is more than all these things – it’s built from passion, designed through careful (and sometimes not-so careful) planning, and molded from challenges. So, why don’t more businesses …