With the influx of information people consume daily, it can be difficult to stand out from other brands. One easy way is by utilizing GIFs (otherwise known as a graphics interchange format).

A GIF is, simply, a video or series of photos on a loop. They’re easy to make – there are several smartphone apps available – and can be used in multiple situations.

Email Marketing

Email marketing by itself is extremely powerful. In 2019, For every $1 a company spent on email marketing, they made $42 in profit¹. Interactive emails, such as those that include GIFs or videos, increase click rates by 300%². Since GIFs are extremely mobile-friendly, readers can get the full experience on both a computer and phone, so you don’t isolate your audience.

Social Media

One of the best things that a GIF does is show your company’s personality, and that lends it well for social media. Whether it be quirky or serious, young or old, a GIF can relate to any target audience.

Blogs

If your company has a blog (which it should), GIFs are a really effective way to break up your text while still keeping it fun and lighthearted. And if the blog topic isn’t as interesting as other content you’ve put out, using a GIF keeps the audience engaged. GIFs can even be used in a professional way, such as by animating company data³.

Interested in incorporating GIFs into your current marketing plan? Impact Marketing can help you out. Go to impactmt.com or give us a call at 319-232-4332.

1 – https://dma.org.uk/uploads/misc/marketers-email-tracker-2019.pdf

2- https://www.martechadvisor.com/articles/marketing-automation-2/personalization-and-optimization-will-be-the-focus-for-email-marketers-in-2017/

3 – https://influencermarketinghub.com/gif-marketing-guide/