Social media: the ever-changing marketing beast. Over 3.5 billion people (or 45% of the world’s population) use social media, making it essential to any company’s marketing plan. It can come across as intimidating, but below are three social media concepts you could implement today. Behind-the-Scenes Content Going behind-the-scenes on social media provides several options for …
Since starting Impact Marketing over 20 years ago, Founder and CEO James White has experienced a menagerie of difficulties and stepped up accordingly. Recently, Annika Wall, Impact’s creative director and project manager, sat down with White to have a conversation about Impact’s past, present and future. These are the results. Annika Wall: So, walk me …
Everybody knows the color wheel; we’ve been painting it since kindergarten. But how do we use it to choose our color scheme? A color scheme is an arrangement or combination of colors and can be used in a variety of situations. Whether it’s for your company branding, an individual design project or even painting your …