Social media: the ever-changing marketing beast. Over 3.5 billion people (or 45% of the world’s population) use social media, making it essential to any company’s marketing plan. It can come across as intimidating, but below are three social media concepts you could implement today.

Behind-the-Scenes Content

Going behind-the-scenes on social media provides several options for both professional and casual content. Moving offices? Sharing in-process video or photos of your new location is sure to generate some buzz. Hosting an office party? Sharing what it took to set up the event gives your audience insight into your company culture. Either way, sharing behind-the-scenes content makes you more relatable to your audience.

Interactive Stories or Moments

Stories are typically used for more casual content, making it an excellent choice to humanize your brand. One way to do this is by hosting a customer Q&A. What are some questions your audience is constantly asking? Utilize both video and text features to answer these questions on your story. Your audience will see your story (and they might even receive a notification announcing it) and get answers in an easily consumable format.

Another easy way to generate story content is by resharing customer-centered content. Customers are more likely to trust other customers’ opinions on brands as opposed to the company itself. By using customer testimonials, you’ll establish a secure emotional relationship with your audience.

Interactive design is another unique aspect to incorporate into stories. One aspect that sets stories apart from traditional posts is how long it stays available for the audience to view. Stories are posted for a maximum of 24 hours, while posts have no time limit. Because of this, companies can utilize this feature to share flash sales.

However, instead of just sharing a coupon, making the post interactive increases your chance of the audience remembering your brand. One way to do this is to post a poll to directly address your audience.

Another easy way is to pair an image and text to create a direction. Saying “tap the cupcake for a sweet deal” encourages user participation and increases their chance of remembering your company, especially when the next post is a coupon.

Go live!

Social media video is extremely effective, which makes our next suggestion that much more interesting: going live. Most social media platforms have a live video option, which allows you to livestream video directly on social media. In fact, on average, people watch live video three times longer than prerecorded video.

The opportunities to utilize this feature are endless, from event promotion to customer Q&As and more. Livestreamed content makes the audience feel like they’re right there, which establishes or heightens your emotional connection.

Want to put some of these ideas into your social media plan? Contact Impact Marketing at 319-232-4332 or at impactmt.com to get started!

Resources:

https://emarsys.com/learn/blog/top-5-social-media-predictions-2019/

https://www.lyfemarketing.com/blog/social-media-marketing-ideas/

https://sproutsocial.com/insights/social-media-ideas/

https://blog.wishpond.com/post/115675437194/social-media-marketing-ideas

https://boldcontentvideo.com/2016/03/10/facebook-video-statistics-for-2016-with-infographic/