Advertisements come in a variety of formats. In this blog, we will take a look at television advertisements. What comes to mind when you think of a memorable television advertisement? Is it that the ad was humorous, enlightening or had a celebrity endorsement? The idea of a commercial is to promote a product or company …
In the fast-paced digital age we live in, where information is constantly shared and communication is instant, the importance of proofreading cannot be emphasized enough. Whether you’re writing a blog post, sending an email, drafting a report or even posting on social media, taking the time to carefully review and edit your work, as well …
Over the course of the next few blogs, we are going to break down different aspects of marketing such as advertising, logos, branding and much more. This series will look at popular brands and why they have risen to fame. To start, what do Toyota, Louis Vuitton and Microsoft all have in common? They are …
Senior year of college is arguably the most stressful year. Not only are you trying to finish your academic career, but you are also deciding what you want to do after graduation. If you want to begin your career after graduation, here are a few things to consider and help prepare you for life after …
Over the past 100 years, many things have changed, from technology to communication and everything in between. Marketing is no different. When many people think of marketing historically, they may think of characters portrayed from the Golden Age of Marketing such as Don Draper (Mad Men) or Darrin Stephens (Bewitched) working on advertising campaigns, slogans …
Do you or your team struggle with reaching your target audience on social media? We have the answers for you – or at least some things you need to think about when posting on social media. Platforms & Purposes Each social media platform can be useful if you know who your target audience is. If …
Some people love it, some people avoid it, but regardless of your personal views on it, social media is necessary to establishing a riveting marketing campaign. Whether you’re trying to convince a college student to buy the latest laptop or a retiree to book a vacation with their grandkids, social media can be quite the …
Sharing Your Company’s Story
Why “About Us” shouldn’t be the most boring thing on your website
A company is more than the products or services it offers. It’s more than the profit margins, the hours of operation or the brick-and-mortar store. A company is more than all these things – it’s built from passion, designed through careful (and sometimes not-so careful) planning, and molded from challenges. So, why don’t more businesses …
Social media: the ever-changing marketing beast. Over 3.5 billion people (or 45% of the world’s population) use social media, making it essential to any company’s marketing plan. It can come across as intimidating, but below are three social media concepts you could implement today. Behind-the-Scenes Content Going behind-the-scenes on social media provides several options for …
What is it about advertising that convinces people to spend their hard-earned money on (sometimes) superfluous items? You’re bound to get different answers depending on who you ask, but from a technical standpoint, a successful advertisement relies on the balance of three concepts: ethos, pathos and logos. If you haven’t heard those terms since your …