With its more than 330 million active users, Twitter is a platform that you don’t want to forget when it comes to your business. However, you can’t just send out a tweet once in a blue moon and hope to grow a following. Engaging with your audience is the best way to gain traction on this social media platform. See how these brands interact with consumers on Twitter and use it as a powerful marketing tool.

Ask and Answer Questions

Asking questions is a great way to generate responses from your audience and learn about what they want from you as a company. When consumers feel like their wants are being heard, it adds value to your brand. Other Twitter users can also dish up some great opportunities for popular tweets. When one user posted a picture of a McDonald’s truck and asked Wendy’s, “What would you call this?”, Wendy’s wasted no time posting a hilarious response. Wendy’s has amassed more than 3.6 million followers on Twitter and is known for its funny jabs at other fast-food chains.

Is it a garbage truck? https://t.co/Fmpwe1nWTL

— Wendy’s (@Wendys) January 23, 2020

Respond When Someone Tweets at You

Though this may be difficult for larger brands, do your best to respond when someone mentions your brand. When a Taco Bell on Penn State’s campus was closed, students held a candlelight vigil for it. Taco Bell took the opportunity to respond with humor, further increasing their brand awareness on Twitter. Taco Bell currently has nearly 2 million followers on Twitter and is known for its quick, witty responses to brand mentions.

Gone, but never forgotten. https://t.co/qfMohoQ4Y3

— Taco Bell (@tacobell) March 2, 2020

Be Generous and Promote Others

Most people who use Twitter want their shot at posting a viral Tweet. If a user Tweets something nice about your brand, be generous and promote them by liking and/or retweeting them. Showing this kind of customer appreciation is a great way to keep loyal customers as well as generate new ones. Starbucks Coffee has more than 11.2 million followers on Twitter and showed this woman its appreciation by retweeting and replying to her, which allowed her tweet to reach a wide audience.

Came to the Starbucks by my new job yesterday and told the guy it was gonna be my 1st day, today I walked in and he goes “Jasmine!! How was your first day?!” .. he’s so nice! And it was a great first day Starbucks guy!

— JASMINE🌻 (@jasmineealva) March 3, 2020

Talk About Big Names

Still in the beginning stages of building your brand’s Twitter? Talking about or tagging leaders in your industry is a great way to get eyes on your post. They might even like or retweet it, which will promote your brand even more.

Sources:
https://www.americanexpress.com/en-us/business/trends-and-insights/articles/12-most-effective-ways-to-engage-on-twitter/
https://adespresso.com/blog/23-strategies-increase-twitter-engagement/
https://blog.crowdfireapp.com/5-brands-that-have-nailed-engagement-on-twitter-and-how-you-can-do-it-too-b3bfda0d79c4