Ever wonder why when you search Google for an item or service there are businesses listed at the top? How did they get there? It is because the business is utilizing search engine optimization (SEO). The idea behind SEO, is to increase customer awareness through visibility. Millions of people across the globe access the internet …
What content marketing strategy can be done with limited technical knowledge in any location – and be adjusted to suit your tone? If you said blogging, you’re 100% correct. Blogging (and writing in general) can take a lot of time. With that in mind, we’ve compiled seven statistics to show why your business should dive …
Marketing in its many forms has been around for centuries, and it’s safe to say that things have changed. What was effective 20 years ago may no longer work for your company. We’ve sorted out three marketing myths some companies still practice to help improve your advertising efforts. Myth: More Content = Better Content …
With more than 1 billion daily users on Facebook, it is crucial to know and target your business’ audience. You could just create an ad and throw it out into the void, but Facebook offers many helpful tools to make sure your ads end up in front of valuable potential customers. Take a look at …
In the internet age, everyone is used to having information accessible at their fingertips. So, if a potential customer visits your website and can’t find the information they need right away, they’re likely to leave your site and find a competitor whose website does answer their questions. To make sure you aren’t losing customers, make …
As the new year rolls in, it’s time to look at some growing trends likely to influence marketing throughout 2020. Customer Experience Showing that your company can provide a stand-out experience for your customers is going to be increasingly important in 2020. Businesses have to offer more than just information. 73% of people say that …
With Thanksgiving approaching, many of us take some time to reflect on our friends, family, and many life aspects that we are thankful for. Building success in your business can easily be on this list with these tips to help your company grow and prosper. 1) Know Your Audience Who is buying what you’re selling? …
With Halloween just around the corner, you may be realizing that ghouls and goblins aren’t the scariest thing on your mind. Have the clicks slowed down on your website? Are you seeing less and less interaction with your content? Here are five things to think about if you want to build your online presence. SEO: …
It’s Where Everyone’s At: Twitter has 330 million monthly users, with 68 million of those users coming from the U.S. With so many people using the popular social media app, you definitely want your company to be a part of that community. Reach a Growing Community: 80% of Twitter users are affluent millennials, so if this is your target audience, this is …
You’re an entrepreneur. You work 60+ hours per week to ensure that your business is running like a well-oiled machine, but you still aren’t consistently attracting new customers. The problem could be your marketing—or a lack thereof. In a perfect world, your products and services would speak for themselves. A good company would bring in …