It’s Where Everyone’s At: 

Twitter has 330 million monthly users, with 68 million of those users coming from the U.S. With so many people using the popular social media app, you definitely want your company to be a part of that community. 

Reach a Growing Community: 

80% of Twitter users are affluent millennials, so if this is your target audience, this is a great way to reach them. Showing your company’s social media smarts is the best way to appeal to the up-and-coming businessmen and women of this generation. You know you’ve got what the people want. All you have to do is show them! By posting content on Twitter, you also have the opportunity for viewers to spread the word about your company for free! 

Interaction With Potential Clients: 

Twitter gives you a variety of ways to communicate with potential clients. If they have a question about your company, they can send you a message to which they can get an instant response from you. Posting polls is another great way to get feedback on what your target audience wants to see. Funny replies and memes will also get people talking about your business.

Increase Brand Awareness: 

If you’re just starting a new business, or simply want to expand your reach, Twitter is a great place to show the world what you can do. By posting about your products, services, and/or events, you can increase awareness in your community. The bigger your following, the more likely you are to get likes and retweets on your content, spreading the news of your company even further. 

Drive Traffic to Your Website 

Linking your social media to your website is a great way to bring in more potential clients. Intriguing posts will bring people to your Twitter page, and from there curious viewers will want to check out your website to see what else you have to offer. This is a great way to build clientele.

So get to tweeting! If you need help with building your business’ social media influence, contact Impact Marketing today. 

Sources: 

https://www.omnicoreagency.com/twitter-statistics/ 

https://blog.statusbrew.com/why-use-twitter-for-business/ 

https://www.entrepreneur.com/article/300278 

https://blog.hubspot.com/marketing/twitter-polls-brand-examples