If you search “how to grow my social media presence?” you will be bombarded with articles like “The Top 10 Ways to Increase Your Engagement” ” and “Secrets to a Strong Social Media Presence.” After scrolling for what feels like hours, you’ll usually have no clear understanding of what you really need to do. We are here to help you. Hopefully, by the end of this blog post, you will have a better idea of what steps to take to increase your social media impressions, likes, shares and more.

Always Have a Visual

People like to think that because they are posting on Facebook or Twitter, words are enough. That is a big NO! We are busy people in a busy society who feel like we never have enough time for anything. The chances of your audience reading text-only posts are low. Using a graphic, photograph or video will either help the audience understand the idea without reading the message or it will get your audience’s attention so they will stop for a moment to read the caption.

Time Management

Developing a social media presence takes time. Nothing happens overnight, and while it can be easy to say, “be patient,” it can also be very difficult to play the waiting game. At Impact, we develop a timeline by first figuring out how often you want to post on social media. Then, we draft a plan. This way, you have an idea of what and when your posts will go live and do not have to stress about it.

While this is not a shortcut to gaining followers, it is a way to manage your time and let your audience get to know you. They will follow your posting trends, such as doing giveaways on the third Thursday of the month or posting announcements on Monday mornings. This gives them something to look forward to and gives you the time to keep planning.

Give Them a Reason

It is often hard for people to invest their time into following someone or something they do not understand. You must be clear on what the point of your social media is – company announcements, behind-the-scenes content, industry facts or anything else. Whatever you post needs to be attention-getting and understandable to the everyday person.

If you are starting out in the social media world, these are the things you want to think about before you even make an account. And, once you make one, remember that being consistent and present is what will help you keep going.

If you have questions about social media or advertising in general, you can contact us at Impact Marketing by calling 319-232-4332 or by visiting our website at impactmt.com.

Resources:

https://business.twitter.com/en/blog/8-tips-to-improve-your-social-media-presence.html

https://digitalmarketinginstitute.com/blog/10-ways-small-businesses-can-improve-their-social-media-presence

https://www.forbes.com/sites/johnrampton/2014/09/29/25-ways-to-grow-your-social-media-presence/