Marketing is everywhere. From television to radio to social media, it can be hard to stand out among a sea of advertisements. When creating a campaign, it is important to create something that catches people’s attention and starts a conversation.

Cost of Beauty: A Dove Film

The Dove Self-Esteem Project launched in April 2023 with a powerful message. The campaign did not highlight the products that Dove sells. Instead, it addressed the rise in mental health issues linked to social media among the youth population, which is something that has affected all of us at some point in our lives. The film moved a lot of people, calling for legislative action to protect kids and young adults from the negative effects on their mental health when it comes to social media.

The short film follows a girl named Mary, starting in her childhood and following her to adulthood. It shows her scrolling social media and how it has affected her mental health, leading to it affecting her physical health. This campaign was much more than a product campaign, which is why it stands out among other campaigns this year.

‘Smile’ – Released in September of 2022

‘Smile’ is a horror movie that was released late last year. Because there have been so many horror movies released lately, Paramount knew that they had to do something different to stand out. Instead of spending a large amount of time and money on TV advertising, Paramount took a different, more organic route. Paramount decided to place several actors at different NFL and MLB games in the months leading up to the theatre release. The actors would hide among the crowd and would – you guessed it – smile during the whole game. It wasn’t a normal smile, though. It was a sinister smile, referencing the movie poster and movie trailer. It didn’t end there. Actors would also be among the Today Show crowds, standing behind the news reporters, smiling eerily.

The stunts quickly gained attention on social media, with people tweeting, creating Tik Toks, Facebook posts and so much more, questioning, “who are these people?” This created anticipation for the movie, helping it gross $216 million worldwide against a $17 million budget.

Tinder – One Night Stand

Tinder is a very well-known dating app, with over 57 million monthly active users worldwide. Even though it is considered the most popular dating app in the world, it doesn’t have the best reputation when it comes to forming lasting romantic relationships. In Tinder’s most recent campaign, they embraced being known as the “One-Night-Stand App,” creating a clever play on words and a very effective campaign known as, “One-night stands are great. But have you ever tried TWO nightstands?”

The ad follows two individuals who matched on Tinder pick out furniture together, buying two nightstands instead of one. The campaign stood out because instead of trying to downplay their label, Tinder created a funny campaign that pokes fun at it, while also highlighting the potential outcome that can happen in one’s life if they were to download the app.

Are you looking for a marketing company that knows how to create standout campaigns? Look no further! Impact Marketing can help! Contact us today by calling 319-232-4332 and let us help YOU create a campaign that everyone will be talking about!

Image Sources:

https://www.dove.com/us/en/stories/campaigns/kids-online-safety.html)
https://twitter.com/ErikDavis?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1573742265213849600%7Ctwgr%5E515c0b330c15021b715f7c7fe18cc2a8875a5625%7Ctwcon%5Es2_&ref_url=https%3A%2F%2Fboardroom.tv%2Fsmile-movie-paramount-live-sports-marketing%2F

The Creepy People Sitting Behind Home Plate Are Advertising a Movie