When I was hired at Impact in February 2021, one of the things that I knew right away was that I wanted to work on building a new website for the company. As a marketing firm, we invest our time into making sure our clients are getting the best of the best, which means that oftentimes our own branding is not getting the same attention. When I saw the old Impact site, I knew it did not match the brand as a whole anymore – over the course of a year Impact did a lot of reconstructing. Our team is now made up of awesome people that bring positive energy not only into the office, but into all our projects.

Using our team as inspiration for the new website, I spent hours upon hours researching sites that are brighter in color compared to our old black background. After months of research and looking for a way to include 20+ years of work into a website, the idea of a newspaper theme was developed. What was great about the whole theme was how different it is compared to other marketing firms in the area. What makes our site unique is that most marketing firms have applied a very abstract and open theme to their sites. Here at Impact, we followed a newspaper layout, which still makes the site open and easy to use while standing out, which is something that was important to me from the beginning.

When asked to pick a favorite part of working on the site, I wasn’t able to just pick one. For me, the whole site was something I dedicated months to because I wanted everything to be perfect. It’s a beautiful place where we can show our clients or potential clients not only the work we have done in the past, but also what we are truly capable of with CSS animations, page layout, the use of video and graphics, case studies and overall website flow.

Enjoyed learning about Ashley’s favorite project or have a website idea you want to run by our team? Give us a call at 319-232-4332 or visit us at impactmt.com.