Over my seven years here at Impact Marketing, I have worked on many projects from start to finish. You can probably imagine that picking a favorite would be difficult. However, if I was to pick one project, it would be the Kryton Engineered Metals website.

When simply looking at the website, one will notice the color pallet and contrast. Kryton wanted to make sure their branding was part of the site development process; this means incorporating the right colors and font, along with a lot of movement and animation. Being able to give a website your full attention and building power, in addition to not being limited by boundaries, is what excites web developers like myself.

The site itself has a lot of movement, such as a background video and transitions on the home page. The inner pages were designed with extra care and elements because Kryton was able to provide us with all of the content. We utilized professional photography to personalize the website. This gives the site a high-quality appearance and doesn’t take away from the graphics that our team designed. Other aspects of the website I would like to highlight are the verbiage and detail. Kryton did a great job of providing our team with everything we needed to make their site stand out.

Even with all these things, the website is extremely user-friendly. The navigation menu stays with the site as a person scrolls and explores. There is a detailed timeline along with “Our Story,” “Careers,” “Requests,” and “Contact” tabs.

Enjoyed learning about Alek’s favorite project or have a website idea you want to run by our team? Give us a call at 319-232-4332 or visit us at impactmt.com.