Before even entering a business, 9 in 10 consumers will check out their online reviews.¹ Think about it—90%, that’s almost everyone in a business’ base of potential customers. If your business doesn’t have online reviews, or has a low overall rating, you’re losing potential revenue each day. Businesses with a 4-star rating attract twenty percent …
For new and existing businesses, the decision to market often begins with the question of who will handle your marketing: an in-house team or a marketing agency? Both have pros and cons, but we suggest hiring a marketing agency for the following reasons. 1. The Cost The cost of hiring a full-time marketer, let alone …
Often overlooked and underused, business cards may seem like an old-school marketing technique, but they’re still very relevant. In fact, compared to the vast field of digital communication tools, having something physical a customer can hold in their hands may actually make you stand out. It may seem very basic but if you’re struggling to …
Super Bowl commercials are some of the most-watched advertisements of the year. In fact, studies show that millennials tune in more for the commercials than the actual game.* We rounded up our favorite commercials from this year and past years to share with you. Dave’s Pick: Easy one…begins and ends with Terry Tate office linebacker. …
Did you know that many of today’s marketing tactics date back to the 1800s? The limited time offer and the installment plan both date back to the nineteenth century. The free gift with purchase method dates to this time as well, when it was a favorite of newspaper owners: Buy their paper and receive a …
Can you send me a vector file of your logo? Is this logo rasterized? Is this image at 300 dpi? If you have heard these questions before and were lost then this is the cheat sheet for you. What is a Vector file? Vector files use mathematical equations translated into points that are connected by …
Part of being a professional in an industry like marketing is keeping up-to-date on the latest best practices, trends, and technology. A few months ago, I attended the Concept ONE conference in Sioux Falls, South Dakota to see what industry experts were saying about marketing in 2018. The conference featured keynote speakers Douglas Karr, Andrea …
Dashboard The UI interface for many pieces of software including CMSs like WordPress are referred to as a “Dashboard”. Obviously the leap from car dashboards come to mind with its similar elements such as dials, gauges, and instrument panels. But the term goes back much further, which is apparent when the word is broken down. …