In today’s competitive marketplace, businesses are constantly seeking innovative ways to promote their brand and connect with their target audience. One highly effective strategy that often gets overlooked in the digital age is the use of promotional items. These tangible, branded products not only serve practical purposes but also act as powerful tools for spreading …
QR codes have become a common sight in marketing as they help enable effortless digital interactions. Keep in mind, the traditional black-and-white look may not always complement your brand’s visual identity. To enhance the QR codes visual appeal and ensure they align with your brand, consider customizing them. Here are a few tips for stylizing …
Over the course of the next few blogs, we are going to break down different aspects of marketing such as advertising, logos, branding and much more. This series will look at popular brands and why they have risen to fame. To start, what do Toyota, Louis Vuitton and Microsoft all have in common? They are …
In the ever-evolving world of marketing, creativity is the driving force behind successful campaigns. There is one tool every marketer needs to know to create a successful marketing campaign: brainstorming. This collaborative process brings together diverse perspectives and ideas, fueling innovation and paving the way for successful marketing campaigns. Promotes Creativity and Innovation Creativity is …
Senior year of college is arguably the most stressful year. Not only are you trying to finish your academic career, but you are also deciding what you want to do after graduation. If you want to begin your career after graduation, here are a few things to consider and help prepare you for life after …
Over the past 100 years, many things have changed, from technology to communication and everything in between. Marketing is no different. When many people think of marketing historically, they may think of characters portrayed from the Golden Age of Marketing such as Don Draper (Mad Men) or Darrin Stephens (Bewitched) working on advertising campaigns, slogans …
Let’s say you’re working on any sort of printed material for your company – signs, business cards, posters, etc. The design is completed, and you send to your contact at the local printer to get this project into production. You think everything is taken care of, and then you get a dreaded email – your …
Get to Know Our Work: National Cattle Congress “How Do You Fair?” Campaign
Welcome to the next installment of our blog series “Get to Know Our Work,” where different members of our team will take the time to introduce their favorite project. Four years ago, Ross started as a graphic designer here at Impact Marketing, and over the last year transitioned to a full-time web developer. When he was asked about his favorite project from his time at Impact, it was hard to tell what direction Ross would go because of his multitude of skills, but his answer was the “How Do You Fair?” 2019 National Cattle Congress campaign.
The National Cattle Congress Fair is a local event that takes place every September in Waterloo, Iowa, and back in 2018, they contacted Impact about rebranding the fair. NCC wanted to work on attracting a younger audience, as they had been around for 100 years and felt they might be known for outdated attractions …
Get to Know Our Work: Iowa Irish Fest Television Commercials
Welcome to the next installment of our blog series “Get to Know Our Work,” where different members of our team will take the time to introduce their favorite project. The next projects we will highlight two different, yet related television commercials that Annika, our creative director and project manager, worked on during the summer of 2021.
One of my favorite projects I’ve worked on here at Impact was a set of TV commercials promoting the 2021 Iowa Irish Fest, held annually in downtown Waterloo. The Fest is an extremely important part of the entertainment that provides family-friendly fun, cultural experiences, and lots of excellent music (with a fresh brew or two …
Do you or your team struggle with reaching your target audience on social media? We have the answers for you – or at least some things you need to think about when posting on social media. Platforms & Purposes Each social media platform can be useful if you know who your target audience is. If …