QR codes have become a common sight in marketing as they help enable effortless digital interactions. Keep in mind, the traditional black-and-white look may not always complement your brand’s visual identity. To enhance the QR codes visual appeal and ensure they align with your brand, consider customizing them. Here are a few tips for stylizing …
In the world of graphic design, every element must harmonize with a brand’s identity and the bullet point is no exception. Make your bullet point or numbers look professionally designed! Even changing the shape and color of the bullet points to match your brand will elevate your design to a professional level. Maybe you want …
In the ever-evolving world of technology, website design has experienced significant transformations over the years. From the early 2000s to the present day, join Impact Marketing on a journey through the decades as we explore the fascinating evolution of website design trends. The Early 2000’s: The Age of Table-Based Layouts In the early 2000’s, websites …
Every March, we celebrate Women’s History Month with a theme. This year’s theme is “Celebrating Women Who Tell Our Stories” to recognize women in all forms of media, storytelling, news and art. In honor of Women’s History Month, we would like to highlight Susan Kare, a famous female graphic designer responsible for much of the …
How to Create Multiple Animated Display Ads in Photoshop Adding animation and motion to digital ads is an effective way to generate interest and increase your click-through rate. Plus, it adds a storytelling element to your static ad. If your design process is like mine, where you want all the different sizes of ads in …
Choosing one path to follow in life, especially when you don’t have a distinct end goal, can be an overwhelming decision for any teenager. Our very own Ashley McDowell struggled with this decision throughout high school. Even though she was eager to learn and knew she was smart, she had trouble finding her rhythm. That …
Break out your coziest scarf, pour a mug of warm apple cider and eat anything pumpkin spiced flavored because Fall is here. We mentioned the science behind color schemes and how to create them from a photograph HERE but, with the changing of the seasons here are 7 fall inspired color palettes. Feel free to …
Let’s say you’re working on any sort of printed material for your company – signs, business cards, posters, etc. The design is completed, and you send to your contact at the local printer to get this project into production. You think everything is taken care of, and then you get a dreaded email – your …
Get to Know Our Work: Impact Marketing Website
Welcome to the next installment of our blog series “Get to Know Our Work,” where different members of our team will take the time to introduce their favorite project. Ashley is a web developer and photographer that joined our Impact team a little over a year ago. Her favorite project so far has been recreating the Impact Marketing website.
When I was hired at Impact in February 2021, one of the things that I knew right away was that I wanted to work on building a new website for the company. As a marketing firm, we invest our time into making sure our clients are getting the best of the best, which means that …
Get to Know Our Work: National Cattle Congress “How Do You Fair?” Campaign
Welcome to the next installment of our blog series “Get to Know Our Work,” where different members of our team will take the time to introduce their favorite project. Four years ago, Ross started as a graphic designer here at Impact Marketing, and over the last year transitioned to a full-time web developer. When he was asked about his favorite project from his time at Impact, it was hard to tell what direction Ross would go because of his multitude of skills, but his answer was the “How Do You Fair?” 2019 National Cattle Congress campaign.
The National Cattle Congress Fair is a local event that takes place every September in Waterloo, Iowa, and back in 2018, they contacted Impact about rebranding the fair. NCC wanted to work on attracting a younger audience, as they had been around for 100 years and felt they might be known for outdated attractions …