Marketing comes in all shapes, sizes, forms, colors and campaigns. Marketing can also be done on a multitude of different scales – one can choose any size, from local or regional to national or global. But they all require different things, and the right campaign size can depend on what you are trying to sell. …
Billboards -, you see them everywhere. On the highway, downtown and even on the way to work. But are they the right form of advertising for your brand? In today’s climate a billboard can be one of the best ways to get noticed but it can also hurt your advertising budget if used haphazardly. The …
Pizazz. It’s a pretty big part of any marketing strategy and a major buzzword for clients. However, adding this bit of zing with reckless abandon can cause everyone to lose sight of the campaign’s purpose and messaging. This balancing act can be a tricky one – and that’s where Adobe After Effects comes in. After …
Did you spend money on new branding and have a new letterhead you want to use, or have an old one that doesn’t get used because you can’t figure out how to type on it? We can help with that. All you need is a jpeg and knowledge of the resolution (ppi or dpi) of …
Digital marketing can be daunting for a small business and often comes with many new terms and platforms to learn. Over-the-top video (OTT) is a great starting point for those who are more comfortable with traditional broadcast media, but would like to branch out into more modern advertising. What is OTT? OTT advertising refers to …
Social media: the ever-changing marketing beast. Over 3.5 billion people (or 45% of the world’s population) use social media, making it essential to any company’s marketing plan. It can come across as intimidating, but below are three social media concepts you could implement today. Behind-the-Scenes Content Going behind-the-scenes on social media provides several options for …
Since starting Impact Marketing over 20 years ago, Founder and CEO James White has experienced a menagerie of difficulties and stepped up accordingly. Recently, Annika Wall, Impact’s creative director and project manager, sat down with White to have a conversation about Impact’s past, present and future. These are the results. Annika Wall: So, walk me …
Everybody knows the color wheel; we’ve been painting it since kindergarten. But how do we use it to choose our color scheme? A color scheme is an arrangement or combination of colors and can be used in a variety of situations. Whether it’s for your company branding, an individual design project or even painting your …
Infographic (noun): a chart, diagram, or illustration (as in a book or magazine, or on a website) that uses graphic elements to present information in a visually striking way. That’s the official definition of an infographic, according to Merriam Webster. Infographics are a great way to make your website stand out with engaging content, and …
On a recent routine grocery shopping trip, a rack of colorful cans caught my eye. As a perpetually impatient person, it’s rare for me to stop and examine anything in a grocery store, but this time I stopped for several minutes to study the products. I ended up buying one of these new, interesting-looking energy …