It’s every non-designer’s worst nightmare: the one day your (extremely talented) graphic designer takes a vacation day, a client contacts you and says they need a design done as soon as possible. While design takes years of experience and hours upon hours of practice, there are certain things even a non-designer can do to help …
Whether you’re a working professional looking for a quick solution, a curious hobbyist, or a cash-strapped student, we all at times turn to the vast number of free tools available online. These free tools are often too good to be true or hide real features behind the premium pay walls, but they can be useful …
So, after reading our last post, you’ve decided to take the plunge and start a company blog. Great! Keep this in mind, though: blogging isn’t as easy as it may seem. To help you out, we’ve compiled three tips to help your blog reach success. Have a purpose When you’re creating something for your company, …
One of the most overlooked social media channels for marketing is Pinterest. It might not fit into the standard mold of a social media platform (think Facebook) but can be just as important to your marketing strategy. Pinterest is the fourth most-used social media platform in the United States and is more popular than Twitter, …
Font (noun) An assortment or set of type or characters all of one style and sometimes one size. That’s the definition of font according to Merriam-Webster. When used with other elements in design, font does an excellent job of conveying different feelings or purposes. Associated with tradition and reliability, serif fonts are identified by …
When you think of advertising, what comes to mind? Is it billboards splashed along the highway on your way home from work? How about social media posts available at your fingertips? Both are prime examples of advertising, but one thing ties them together. Copywriting is writing that is done to sell a product or service …
With the influx of information people consume daily, it can be difficult to stand out from other brands. One easy way is by utilizing GIFs (otherwise known as a graphics interchange format). A GIF is, simply, a video or series of photos on a loop. They’re easy to make – there are several smartphone apps …
Instagram from the beginning has been what’s referred to as a “Mobile First” platform. Meaning that the general goal for the structure is to assume that users are accessing the service via a mobile device, or to encourage them to do so by adjusting the interface and limiting features on their desktop version. The most …
Unless you were an essential worker, you’ve had lot of extra time on your hands lately, and while it’s been great to sit back and relax, you might as well put the time to good use and learn a little something. We’ve compiled a list of binge-worthy documentaries and shows so you can learn about …
What makes a logo stand out from the crowd? If you are starting a business or rebranding, your logo is going to be the first thing that consumers notice about your brand. Consider these aspects when creating a logo: Typography When it comes to typography, there are endless options. Think about how the typefaces used …