Get to Know Our Work: Iowa Irish Fest Brand Identity
Welcome to the next installment of our blog series “Get to Know Our Work,” where different members of our team will take the time to introduce their favorite project. A year after graduating from the University of Northern Iowa, Delynn, our graphic designer, found herself at Impact Marketing working on multiple projects, including brand identities for big-name Cedar Valley clients.
As a graphic designer, I get to take on multiple tasks, from logo design to social media. Recently, I worked on rebranding the Iowa Irish Fest, and I would have to say that this has been my favorite project so far with Impact. It has been a fun challenge to connect traditional Irish culture with …
Get to Know Our Work: Kryton Engineered Metals Website
Welcome to our new blog series “Get to Know Our Work,” where different members of our team will take the time to introduce their favorite project. This would be something they have personally worked on here at Impact Marketing. We will start off this series with our Webmaster, Alek.
Over my seven years here at Impact Marketing, I have worked on many projects from start to finish. You can probably imagine that picking a favorite would be difficult. However, if I was to pick one project, it would be the Kryton Engineered Metals website. When simply looking at the website, one will notice the …
If you just got your new site built and would like to make a copy change or swap out a picture, don’t worry – we’ve got you. keep reading to get a quick rundown on how to access your site by logging into the backend and navigating it to make small changes. Accessing Your Site …
Having a great logo for your new business is enough, right? It looks great and matches your business’ mission. Now all you need to do is throw it on your products and marketing materials and call it a day, right? You’re close, but not done yet. You also need to know how to display it …
Pizazz. It’s a pretty big part of any marketing strategy and a major buzzword for clients. However, adding this bit of zing with reckless abandon can cause everyone to lose sight of the campaign’s purpose and messaging. This balancing act can be a tricky one – and that’s where Adobe After Effects comes in. After …
Did you spend money on new branding and have a new letterhead you want to use, or have an old one that doesn’t get used because you can’t figure out how to type on it? We can help with that. All you need is a jpeg and knowledge of the resolution (ppi or dpi) of …
Social media: the ever-changing marketing beast. Over 3.5 billion people (or 45% of the world’s population) use social media, making it essential to any company’s marketing plan. It can come across as intimidating, but below are three social media concepts you could implement today. Behind-the-Scenes Content Going behind-the-scenes on social media provides several options for …
Everybody knows the color wheel; we’ve been painting it since kindergarten. But how do we use it to choose our color scheme? A color scheme is an arrangement or combination of colors and can be used in a variety of situations. Whether it’s for your company branding, an individual design project or even painting your …
Infographic (noun): a chart, diagram, or illustration (as in a book or magazine, or on a website) that uses graphic elements to present information in a visually striking way. That’s the official definition of an infographic, according to Merriam Webster. Infographics are a great way to make your website stand out with engaging content, and …
On a recent routine grocery shopping trip, a rack of colorful cans caught my eye. As a perpetually impatient person, it’s rare for me to stop and examine anything in a grocery store, but this time I stopped for several minutes to study the products. I ended up buying one of these new, interesting-looking energy …