Font (noun) An assortment or set of type or characters all of one style and sometimes one size. That’s the definition of font according to Merriam-Webster. When used with other elements in design, font does an excellent job of conveying different feelings or purposes. Associated with tradition and reliability, serif fonts are identified by …
When you think of advertising, what comes to mind? Is it billboards splashed along the highway on your way home from work? How about social media posts available at your fingertips? Both are prime examples of advertising, but one thing ties them together. Copywriting is writing that is done to sell a product or service …
With the influx of information people consume daily, it can be difficult to stand out from other brands. One easy way is by utilizing GIFs (otherwise known as a graphics interchange format). A GIF is, simply, a video or series of photos on a loop. They’re easy to make – there are several smartphone apps …
Instagram from the beginning has been what’s referred to as a “Mobile First” platform. Meaning that the general goal for the structure is to assume that users are accessing the service via a mobile device, or to encourage them to do so by adjusting the interface and limiting features on their desktop version. The most …
Unless you were an essential worker, you’ve had lot of extra time on your hands lately, and while it’s been great to sit back and relax, you might as well put the time to good use and learn a little something. We’ve compiled a list of binge-worthy documentaries and shows so you can learn about …
What makes a logo stand out from the crowd? If you are starting a business or rebranding, your logo is going to be the first thing that consumers notice about your brand. Consider these aspects when creating a logo: Typography When it comes to typography, there are endless options. Think about how the typefaces used …
Since mid-March of this year, the U.S. economy has slowed almost to a halt due to the COVID-19 pandemic. Many small businesses that were deemed “non-essential” have closed until further notice. Others are dealing with a sharp decline in business. Numerous companies have had to lay off employees. In fact, 26.5 million Americans have applied …
In the internet age, everyone is used to having information accessible at their fingertips. So, if a potential customer visits your website and can’t find the information they need right away, they’re likely to leave your site and find a competitor whose website does answer their questions. To make sure you aren’t losing customers, make …
Whether you are practicing social distancing, working from home, or unfortunately taking time off work due to the COVID-19 pandemic, all of us are spending most—if not all—of our time at home lately. Here are some tips to stay productive at home and keep a little sanity in these uncertain times. First, establish a routine …
It seems like there’s a TED talk for everything. There are talks on the way language develops, stay-at-home parenting, the perfection of the pencil, jumping rope, open water swimming, dust bunnies, yo-yo mastery, and more. In fact, if you can name it, there’s probably a TED talk devoted to it, and that includes talks on topics like business and marketing. While a business and marketing-themed TED talk may …