Social media: the ever-changing marketing beast. Over 3.5 billion people (or 45% of the world’s population) use social media, making it essential to any company’s marketing plan. It can come across as intimidating, but below are three social media concepts you could implement today. Behind-the-Scenes Content Going behind-the-scenes on social media provides several options for …
Everybody knows the color wheel; we’ve been painting it since kindergarten. But how do we use it to choose our color scheme? A color scheme is an arrangement or combination of colors and can be used in a variety of situations. Whether it’s for your company branding, an individual design project or even painting your …
Infographic (noun): a chart, diagram, or illustration (as in a book or magazine, or on a website) that uses graphic elements to present information in a visually striking way. That’s the official definition of an infographic, according to Merriam Webster. Infographics are a great way to make your website stand out with engaging content, and …
On a recent routine grocery shopping trip, a rack of colorful cans caught my eye. As a perpetually impatient person, it’s rare for me to stop and examine anything in a grocery store, but this time I stopped for several minutes to study the products. I ended up buying one of these new, interesting-looking energy …
It’s every non-designer’s worst nightmare: the one day your (extremely talented) graphic designer takes a vacation day, a client contacts you and says they need a design done as soon as possible. While design takes years of experience and hours upon hours of practice, there are certain things even a non-designer can do to help …
Whether you’re a working professional looking for a quick solution, a curious hobbyist, or a cash-strapped student, we all at times turn to the vast number of free tools available online. These free tools are often too good to be true or hide real features behind the premium pay walls, but they can be useful …
So, after reading our last post, you’ve decided to take the plunge and start a company blog. Great! Keep this in mind, though: blogging isn’t as easy as it may seem. To help you out, we’ve compiled three tips to help your blog reach success. Have a purpose When you’re creating something for your company, …
One of the most overlooked social media channels for marketing is Pinterest. It might not fit into the standard mold of a social media platform (think Facebook) but can be just as important to your marketing strategy. Pinterest is the fourth most-used social media platform in the United States and is more popular than Twitter, …
Font (noun) An assortment or set of type or characters all of one style and sometimes one size. That’s the definition of font according to Merriam-Webster. When used with other elements in design, font does an excellent job of conveying different feelings or purposes. Associated with tradition and reliability, serif fonts are identified by …
When you think of advertising, what comes to mind? Is it billboards splashed along the highway on your way home from work? How about social media posts available at your fingertips? Both are prime examples of advertising, but one thing ties them together. Copywriting is writing that is done to sell a product or service …