Do you or your team struggle with reaching your target audience on social media? We have the answers for you – or at least some things you need to think about when posting on social media. Platforms & Purposes Each social media platform can be useful if you know who your target audience is. If …
Get to Know Our Work: Iowa Irish Fest Brand Identity
Welcome to the next installment of our blog series “Get to Know Our Work,” where different members of our team will take the time to introduce their favorite project. A year after graduating from the University of Northern Iowa, Delynn, our graphic designer, found herself at Impact Marketing working on multiple projects, including brand identities for big-name Cedar Valley clients.
As a graphic designer, I get to take on multiple tasks, from logo design to social media. Recently, I worked on rebranding the Iowa Irish Fest, and I would have to say that this has been my favorite project so far with Impact. It has been a fun challenge to connect traditional Irish culture with …
Get to Know Our Work: Kryton Engineered Metals Website
Welcome to our new blog series “Get to Know Our Work,” where different members of our team will take the time to introduce their favorite project. This would be something they have personally worked on here at Impact Marketing. We will start off this series with our Webmaster, Alek.
Over my seven years here at Impact Marketing, I have worked on many projects from start to finish. You can probably imagine that picking a favorite would be difficult. However, if I was to pick one project, it would be the Kryton Engineered Metals website. When simply looking at the website, one will notice the …
Some people love it, some people avoid it, but regardless of your personal views on it, social media is necessary to establishing a riveting marketing campaign. Whether you’re trying to convince a college student to buy the latest laptop or a retiree to book a vacation with their grandkids, social media can be quite the …
Have you tried multiple marketing tactics for your small business and felt it wasn’t working? Digital marketing may be the solution. Digital marketing is when a person or company uses online platforms such as social media, email and web-based advertising to get their idea or message across. It can be difficult for a small business …
If you search “how to grow my social media presence?” you will be bombarded with articles like “The Top 10 Ways to Increase Your Engagement” ” and “Secrets to a Strong Social Media Presence.” After scrolling for what feels like hours, you’ll usually have no clear understanding of what you really need to do. We …
In Conversation: Meet Alek
Alek Carter, Interactive Director (aka Webmaster)
Year Started at Impact: 2015 What was your first job? Office IT. Someone would drop off a van full of computers at an empty office and leave me for the day to mindlessly plug them all in and install Windows. Do you collect anything? YoYos, watercolor paintings, silver, high-top sneakers, failed 3-D prints and half-finished …
If you just got your new site built and would like to make a copy change or swap out a picture, don’t worry – we’ve got you. keep reading to get a quick rundown on how to access your site by logging into the backend and navigating it to make small changes. Accessing Your Site …
In Conversation: Meet Jeremy
Jeremy Sebetka, Operations Manager
Year Started at Impact: 2004 Before Impact: Financial Advisor & Small Business Owner If you could own a mythical creature, what would it be? Sasquatch What’s the longest amount of time you’ve gone without sleeping? 36 hours for the birth of my first child Name one celebrity or historical character you would like to meet …
Sharing Your Company’s Story
Why “About Us” shouldn’t be the most boring thing on your website
A company is more than the products or services it offers. It’s more than the profit margins, the hours of operation or the brick-and-mortar store. A company is more than all these things – it’s built from passion, designed through careful (and sometimes not-so careful) planning, and molded from challenges. So, why don’t more businesses …