One of the most overlooked social media channels for marketing is Pinterest. It might not fit into the standard mold of a social media platform (think Facebook) but can be just as important to your marketing strategy. Pinterest is the fourth most-used social media platform in the United States and is more popular than Twitter, …
Every second, one hour’s worth of video content is uploaded to YouTube. Seems a little outlandish right? That would mean that every 24 seconds, a whole day’s worth of new content is uploaded. That statistic, which was accurate in 2012, has only increased. Nine years later, that number has catapulted to nearly 10 hours per …
When you think of advertising, what comes to mind? Is it billboards splashed along the highway on your way home from work? How about social media posts available at your fingertips? Both are prime examples of advertising, but one thing ties them together. Copywriting is writing that is done to sell a product or service …
When you’re scrolling on social media, what grabs your attention? What makes you stop what you’re doing? What kind of content are you thinking about, even hours or days after originally seeing it? If you’re like most consumers, you’re thinking about video-based content. In 2020, 85% of businesses use video as a marketing tool, proving …
With the influx of information people consume daily, it can be difficult to stand out from other brands. One easy way is by utilizing GIFs (otherwise known as a graphics interchange format). A GIF is, simply, a video or series of photos on a loop. They’re easy to make – there are several smartphone apps …
Instagram from the beginning has been what’s referred to as a “Mobile First” platform. Meaning that the general goal for the structure is to assume that users are accessing the service via a mobile device, or to encourage them to do so by adjusting the interface and limiting features on their desktop version. The most …
Back to School is one of the biggest business times of the year for many brands, but COVID-19 is changing what it will look like this year. While states, cities, and school districts continue to make plans for this upcoming school year, parents’ and students’ stress levels are rising as they try to prepare. So, …
Although rumors have recently swirled about TikTok’s demise in the US, it is likely here to stay. TikTok has quickly become one of the most-used social media platforms, with its 60-second or less videos getting thousands, sometimes millions, of views. Brands, entrepreneurs and influencers have been using the platform to promote themselves and have seen …
With more than 1 billion daily users on Facebook, it is crucial to know and target your business’ audience. You could just create an ad and throw it out into the void, but Facebook offers many helpful tools to make sure your ads end up in front of valuable potential customers. Take a look at …
Unless you were an essential worker, you’ve had lot of extra time on your hands lately, and while it’s been great to sit back and relax, you might as well put the time to good use and learn a little something. We’ve compiled a list of binge-worthy documentaries and shows so you can learn about …