Some people love it, some people avoid it, but regardless of your personal views on it, social media is necessary to establishing a riveting marketing campaign. Whether you’re trying to convince a college student to buy the latest laptop or a retiree to book a vacation with their grandkids, social media can be quite the …
Have you tried multiple marketing tactics for your small business and felt it wasn’t working? Digital marketing may be the solution. Digital marketing is when a person or company uses online platforms such as social media, email and web-based advertising to get their idea or message across. It can be difficult for a small business …
If you search “how to grow my social media presence?” you will be bombarded with articles like “The Top 10 Ways to Increase Your Engagement” ” and “Secrets to a Strong Social Media Presence.” After scrolling for what feels like hours, you’ll usually have no clear understanding of what you really need to do. We …
In Conversation: Meet Alek
Alek Carter, Interactive Director (aka Webmaster)
Year Started at Impact: 2015 What was your first job? Office IT. Someone would drop off a van full of computers at an empty office and leave me for the day to mindlessly plug them all in and install Windows. Do you collect anything? YoYos, watercolor paintings, silver, high-top sneakers, failed 3-D prints and half-finished …
If you just got your new site built and would like to make a copy change or swap out a picture, don’t worry – we’ve got you. keep reading to get a quick rundown on how to access your site by logging into the backend and navigating it to make small changes. Accessing Your Site …
In Conversation: Meet Jeremy
Jeremy Sebetka, Operations Manager
Year Started at Impact: 2004 Before Impact: Financial Advisor & Small Business Owner If you could own a mythical creature, what would it be? Sasquatch What’s the longest amount of time you’ve gone without sleeping? 36 hours for the birth of my first child Name one celebrity or historical character you would like to meet …
Sharing Your Company’s Story
Why “About Us” shouldn’t be the most boring thing on your website
A company is more than the products or services it offers. It’s more than the profit margins, the hours of operation or the brick-and-mortar store. A company is more than all these things – it’s built from passion, designed through careful (and sometimes not-so careful) planning, and molded from challenges. So, why don’t more businesses …
A photographer’s worst nightmare is coming home from a photoshoot to find the pictures overexposed. To avoid this, the best photographers shoot in manual mode. Before discussing manual mode on your DSLR Camera, let’s discuss exposure. Exposure Exposure is how much light your camera lets in when capturing a photo. There are two different outcomes …
In Conversation: Meet Annika
Annika Wall, Creative Director & Project Manager
Year Started at Impact: 2020 Education: B.A. in Journalism & Communication with concentrations in Multimedia Journalism and Organizational/Public Relations from Wartburg College Before Impact: Page Designer for Lee Enterprises What did you want to be when you grew up? Paleontologist, genetic counselor, sports information director or writer If you could only keep one of your …
Having a great logo for your new business is enough, right? It looks great and matches your business’ mission. Now all you need to do is throw it on your products and marketing materials and call it a day, right? You’re close, but not done yet. You also need to know how to display it …