Have you tried multiple marketing tactics for your small business and felt it wasn’t working? Digital marketing may be the solution. Digital marketing is when a person or company uses online platforms such as social media, email and web-based advertising to get their idea or message across. It can be difficult for a small business to see the value in digital marketing because of its size, time management and experience, but we believe it’s the right choice to grow any business.

We understand that not everyone with a small business can afford a full team for digital marketing needs. Most small businesses’ initial goal is to get customers through the door. This often means they rely on traditional advertising – print ads, coupon mailers and large-form materials, such as billboards and banners. In these cases, businesses believe that customers will find their way to them because they offer a good product or service, but there are also better and easier ways to get attention. No matter how small or how new a business might be, they should consider digital advertising to find success.

Something that our team at Impact practices is offering our clients a whole range of digital marketing options. We can set up email templates and send email blasts. We are familiar with most social media platforms, so we can create a client’s account from scratch or help optimize their existing ones. We are also able to create and serve up digital advertisements. With our talented team of professionals and dedication to our clients, we can create a campaign that meets your goals. Keep reading to learn more about our digital marketing services.

Google Listings

One of our main recommendations to our clients is making sure they have a Google listing set up. This way, when someone searches for a specific business, it increases the chances of it being on the first page. Even if a person searches for your industry or a competitor, the chances of your business showing up are increased just from having a Google listing. This listing can help people find your location, contact your business, leave reviews and even connect to your website.

Website

A well-developed website is always another item on top of our list. Not having a website for your business can truly hinder your business potential because having a website gives your business instant credibility. Keep in mind that an easy-to-follow website is always important to a business because it is usually a welcome mat for your future customers and can help your business with customer service features such as “frequently asked questions.” It will also be connected to the client’s Google listing. Without a website, your business is losing out on potential customers.

Social Media

After getting their website and listings set up, we work with our clients to create the proper social media accounts. Our team can run these accounts or provide training to help our clients run them on their own. Impact Marketing offers customized editorial calendars based on the type and amount of content you want to post. We include these posts in your Google listing too, because the more active your account is, the better your chances are at indexing higher.

Email Marketing

Once these digital marketing tools are all established, we recommend that clients invest in an email marketing campaign. Based on the business’ budget we develop a timeline, which can be anywhere from weekly to bimonthly. Our team will draft up templates using the client’s brand (colors, font and logo) and write content for each email as well. We have clients that send out emails for multiple reasons; for example, to announce a new product or service, to update their consumers about a blog post or even to create top-of-mind awareness.

Of course, it doesn’t end there. There is always more that can be done in order to increase your business’s chances of success, and Impact Marketing can help accomplish that.

If you are looking for more information on digital marketing and how to grow your business, you can visit our website at impactmt.com or give us a call at (319) 232-4332. 

Resources:

https://digitalmarketinginstitute.com/blog/why-digital-marketing-is-important-for-small-business

https://www.forbes.com/sites/forbesbusinesscouncil/2022/01/18/why-digital-marketing-should-be-a-top-priority-for-small-businesses-in-2022/?sh=477f6ad53d87