What content marketing strategy can be done with limited technical knowledge in any location – and be adjusted to suit your tone? If you said blogging, you’re 100% correct. Blogging (and writing in general) can take a lot of time. With that in mind, we’ve compiled seven statistics to show why your business should dive …
Marketing in its many forms has been around for centuries, and it’s safe to say that things have changed. What was effective 20 years ago may no longer work for your company. We’ve sorted out three marketing myths some companies still practice to help improve your advertising efforts. Myth: More Content = Better Content …
One of the most overlooked social media channels for marketing is Pinterest. It might not fit into the standard mold of a social media platform (think Facebook) but can be just as important to your marketing strategy. Pinterest is the fourth most-used social media platform in the United States and is more popular than Twitter, …
Every second, one hour’s worth of video content is uploaded to YouTube. Seems a little outlandish right? That would mean that every 24 seconds, a whole day’s worth of new content is uploaded. That statistic, which was accurate in 2012, has only increased. Nine years later, that number has catapulted to nearly 10 hours per …
Tick, tock. Tick, tock. The clock’s constant ticking looms in the background. Work keeps piling up on your desk, but you can’t identify what to begin with. Ding! The light in your office is too bright, so you get up and close the blinds while another email from your boss comes through. You turn on …
When you think of advertising, what comes to mind? Is it billboards splashed along the highway on your way home from work? How about social media posts available at your fingertips? Both are prime examples of advertising, but one thing ties them together. Copywriting is writing that is done to sell a product or service …
When you’re scrolling on social media, what grabs your attention? What makes you stop what you’re doing? What kind of content are you thinking about, even hours or days after originally seeing it? If you’re like most consumers, you’re thinking about video-based content. In 2020, 85% of businesses use video as a marketing tool, proving …
The Super Bowl is historically one of the biggest advertising opportunities of the year – but with the uncertain nature of the coronavirus pandemic, some companies, such as SodaStream and Avocados from Mexico, are dropping out entirely. Others, like TurboTax, have focused on marketing contingency plans. While these plans may seem like something only national …
With the influx of information people consume daily, it can be difficult to stand out from other brands. One easy way is by utilizing GIFs (otherwise known as a graphics interchange format). A GIF is, simply, a video or series of photos on a loop. They’re easy to make – there are several smartphone apps …
Instagram from the beginning has been what’s referred to as a “Mobile First” platform. Meaning that the general goal for the structure is to assume that users are accessing the service via a mobile device, or to encourage them to do so by adjusting the interface and limiting features on their desktop version. The most …