It seems like there’s a TED talk for everything. There are talks on the way language develops, stay-at-home parenting, the perfection of the pencil, jumping rope, open water swimming, dust bunnies, yo-yo mastery, and more. In fact, if you can name it, there’s probably a TED talk devoted to it, and that includes talks on topics like business and marketing. While a business and marketing-themed TED talk may …
When you first meet the employees here at Impact Marketing, you’ll probably assume we’ve been in marketing our whole lives. After all, we’re experts at web development, graphic design, media buying, video production, writing, and so much more. Believe it or not, it took a lot of work and experience to get where our team …
As the new year rolls in, it’s time to look at some growing trends likely to influence marketing throughout 2020. Customer Experience Showing that your company can provide a stand-out experience for your customers is going to be increasingly important in 2020. Businesses have to offer more than just information. 73% of people say that …
For years now we’ve been bombarded with information about millennials. Headlines like “Millennials are the first generation to do worse than their parents,” and “Millennials are ruining the (insert virtually anything) industry,” and “Millennials are obsessed with avocados!” (we really aren’t) are everywhere. Now, with the eldest of Gen Z in their early twenties, they …
With Thanksgiving just around the corner, all of us at Impact Marketing have our favorite holiday meals in mind. Can you hear our stomachs grumbling already? Keep reading to see our choices, and maybe even get some ideas for your family Thanksgiving this year! James James’ favorite Thanksgiving dish is Grandma Beard’s homemade egg noodles. …
With Thanksgiving approaching, many of us take some time to reflect on our friends, family, and many life aspects that we are thankful for. Building success in your business can easily be on this list with these tips to help your company grow and prosper. 1) Know Your Audience Who is buying what you’re selling? …
The biggest eating day has all but been taken over by the biggest shopping day—Black Friday. Whereas shoppers used to line up early Friday morning for the best deals, they’re now ducking out of Thanksgiving dinner early to head to the stores. There are plenty of myths about how Black Friday started, and how the …
With Halloween just around the corner, you may be realizing that ghouls and goblins aren’t the scariest thing on your mind. Have the clicks slowed down on your website? Are you seeing less and less interaction with your content? Here are five things to think about if you want to build your online presence. SEO: …
Carson King, a 24-year-old Iowa State fan whose ESPN College GameDay sign sparked nearly 2 million dollars to be raised so far for the Iowa Children’s Hospital, has dealt with more social media exposure recently than anyone could have ever expected. Busch Light teamed up with King and promised to match the donations to King’s …
It’s Where Everyone’s At: Twitter has 330 million monthly users, with 68 million of those users coming from the U.S. With so many people using the popular social media app, you definitely want your company to be a part of that community. Reach a Growing Community: 80% of Twitter users are affluent millennials, so if this is your target audience, this is …