Let’s say you’re working on any sort of printed material for your company – signs, business cards, posters, etc. The design is completed, and you send to your contact at the local printer to get this project into production. You think everything is taken care of, and then you get a dreaded email – your …
Get to Know Our Work: Iowa Irish Fest Television Commercials
Welcome to the next installment of our blog series “Get to Know Our Work,” where different members of our team will take the time to introduce their favorite project. The next projects we will highlight two different, yet related television commercials that Annika, our creative director and project manager, worked on during the summer of 2021.
One of my favorite projects I’ve worked on here at Impact was a set of TV commercials promoting the 2021 Iowa Irish Fest, held annually in downtown Waterloo. The Fest is an extremely important part of the entertainment that provides family-friendly fun, cultural experiences, and lots of excellent music (with a fresh brew or two …
Some people love it, some people avoid it, but regardless of your personal views on it, social media is necessary to establishing a riveting marketing campaign. Whether you’re trying to convince a college student to buy the latest laptop or a retiree to book a vacation with their grandkids, social media can be quite the …
Sharing Your Company’s Story
Why “About Us” shouldn’t be the most boring thing on your website
A company is more than the products or services it offers. It’s more than the profit margins, the hours of operation or the brick-and-mortar store. A company is more than all these things – it’s built from passion, designed through careful (and sometimes not-so careful) planning, and molded from challenges. So, why don’t more businesses …
In Conversation: Meet Annika
Annika Wall, Creative Director & Project Manager
Year Started at Impact: 2020 Education: B.A. in Journalism & Communication with concentrations in Multimedia Journalism and Organizational/Public Relations from Wartburg College Before Impact: Page Designer for Lee Enterprises What did you want to be when you grew up? Paleontologist, genetic counselor, sports information director or writer If you could only keep one of your …
Pizazz. It’s a pretty big part of any marketing strategy and a major buzzword for clients. However, adding this bit of zing with reckless abandon can cause everyone to lose sight of the campaign’s purpose and messaging. This balancing act can be a tricky one – and that’s where Adobe After Effects comes in. After …
Social media: the ever-changing marketing beast. Over 3.5 billion people (or 45% of the world’s population) use social media, making it essential to any company’s marketing plan. It can come across as intimidating, but below are three social media concepts you could implement today. Behind-the-Scenes Content Going behind-the-scenes on social media provides several options for …
It’s every non-designer’s worst nightmare: the one day your (extremely talented) graphic designer takes a vacation day, a client contacts you and says they need a design done as soon as possible. While design takes years of experience and hours upon hours of practice, there are certain things even a non-designer can do to help …
Let’s be honest: working in a team environment can be one of the most difficult things about a workplace. Everyone’s been in a group that doesn’t work to its highest potential, whether it is because someone doesn’t pull their weight or others are unwilling to compromise. Teamwork is essential to a company’s success, and having …
How many times have you struggled to communicate with a client (or marketing agency, if you’re the client)? Now, how many of those struggles happened in an email, over the phone or through another virtual platform? Communication is one of the most essential parts of a healthy agency-client relationship, but it can be a struggle. …