It’s every non-designer’s worst nightmare: the one day your (extremely talented) graphic designer takes a vacation day, a client contacts you and says they need a design done as soon as possible. While design takes years of experience and hours upon hours of practice, there are certain things even a non-designer can do to help …
Whether you’re a working professional looking for a quick solution, a curious hobbyist, or a cash-strapped student, we all at times turn to the vast number of free tools available online. These free tools are often too good to be true or hide real features behind the premium pay walls, but they can be useful …
Let’s be honest: working in a team environment can be one of the most difficult things about a workplace. Everyone’s been in a group that doesn’t work to its highest potential, whether it is because someone doesn’t pull their weight or others are unwilling to compromise. Teamwork is essential to a company’s success, and having …
How many times have you struggled to communicate with a client (or marketing agency, if you’re the client)? Now, how many of those struggles happened in an email, over the phone or through another virtual platform? Communication is one of the most essential parts of a healthy agency-client relationship, but it can be a struggle. …
What is it about advertising that convinces people to spend their hard-earned money on (sometimes) superfluous items? You’re bound to get different answers depending on who you ask, but from a technical standpoint, a successful advertisement relies on the balance of three concepts: ethos, pathos and logos. If you haven’t heard those terms since your …
So, after reading our last post, you’ve decided to take the plunge and start a company blog. Great! Keep this in mind, though: blogging isn’t as easy as it may seem. To help you out, we’ve compiled three tips to help your blog reach success. Have a purpose When you’re creating something for your company, …
What content marketing strategy can be done with limited technical knowledge in any location – and be adjusted to suit your tone? If you said blogging, you’re 100% correct. Blogging (and writing in general) can take a lot of time. With that in mind, we’ve compiled seven statistics to show why your business should dive …
Marketing in its many forms has been around for centuries, and it’s safe to say that things have changed. What was effective 20 years ago may no longer work for your company. We’ve sorted out three marketing myths some companies still practice to help improve your advertising efforts. Myth: More Content = Better Content …
One of the most overlooked social media channels for marketing is Pinterest. It might not fit into the standard mold of a social media platform (think Facebook) but can be just as important to your marketing strategy. Pinterest is the fourth most-used social media platform in the United States and is more popular than Twitter, …
Every second, one hour’s worth of video content is uploaded to YouTube. Seems a little outlandish right? That would mean that every 24 seconds, a whole day’s worth of new content is uploaded. That statistic, which was accurate in 2012, has only increased. Nine years later, that number has catapulted to nearly 10 hours per …