Marketing is all about reaching people, and the best way to reach anyone is to find them where they are. But not all groups of people can be found in the same place, so how do you efficiently tell many groups of people about your product or service? That’s where segmentation comes in. By dividing …
Whether you are practicing social distancing, working from home, or unfortunately taking time off work due to the COVID-19 pandemic, all of us are spending most—if not all—of our time at home lately. Here are some tips to stay productive at home and keep a little sanity in these uncertain times. First, establish a routine …
It seems like there’s a TED talk for everything. There are talks on the way language develops, stay-at-home parenting, the perfection of the pencil, jumping rope, open water swimming, dust bunnies, yo-yo mastery, and more. In fact, if you can name it, there’s probably a TED talk devoted to it, and that includes talks on topics like business and marketing. While a business and marketing-themed TED talk may …
When you first meet the employees here at Impact Marketing, you’ll probably assume we’ve been in marketing our whole lives. After all, we’re experts at web development, graphic design, media buying, video production, writing, and so much more. Believe it or not, it took a lot of work and experience to get where our team …
With Thanksgiving approaching, many of us take some time to reflect on our friends, family, and many life aspects that we are thankful for. Building success in your business can easily be on this list with these tips to help your company grow and prosper. 1) Know Your Audience Who is buying what you’re selling? …
The biggest eating day has all but been taken over by the biggest shopping day—Black Friday. Whereas shoppers used to line up early Friday morning for the best deals, they’re now ducking out of Thanksgiving dinner early to head to the stores. There are plenty of myths about how Black Friday started, and how the …
With Halloween just around the corner, you may be realizing that ghouls and goblins aren’t the scariest thing on your mind. Have the clicks slowed down on your website? Are you seeing less and less interaction with your content? Here are five things to think about if you want to build your online presence. SEO: …
If you’re thinking about hiring a marketing agency but aren’t sure what to expect, you’re in the right place. Since 2001, Impact Marketing has been offering full-service marketing to the Cedar Valley, including print, digital, and air media. Here’s the process you can expect when you work with Impact: 1. Reaching out The first …
Before even entering a business, 9 in 10 consumers will check out their online reviews.¹ Think about it—90%, that’s almost everyone in a business’ base of potential customers. If your business doesn’t have online reviews, or has a low overall rating, you’re losing potential revenue each day. Businesses with a 4-star rating attract twenty percent …
For new and existing businesses, the decision to market often begins with the question of who will handle your marketing: an in-house team or a marketing agency? Both have pros and cons, but we suggest hiring a marketing agency for the following reasons. 1. The Cost The cost of hiring a full-time marketer, let alone …