With Halloween just around the corner, you may be realizing that ghouls and goblins aren’t the scariest thing on your mind. Have the clicks slowed down on your website? Are you seeing less and less interaction with your content? Here are five things to think about if you want to build your online presence.

SEO: Search Engine Optimization is the best way to ensure that your website gets seen. Nobody wants to sift through pages and pages of websites to find what they are looking for- and they won’t. They want answers and want them fast. Key changes to your content can make your website more search engine friendly, and help you grow a following. Using header tags, optimizing your photos, and optimizing your site for mobile devices are just a few ways to improve your SEO rankings.

Digital Advertising: SEM (Search Engine Marketing) is a great way to build your presence by purchasing ads on search engines.  Impact can also help you with email marketing, pre-roll and display ads, and other forms of digital advertising to improve your website viewership.

Social Media: In the past few years, social media platforms such as Twitter, Facebook, and Instagram have taken the world by storm. Maintaining a presence on social media is extremely important to get the word out about your company. Linking your website to your social media is just another way to improve your online presence.

Design: When is the last time you updated your website? Does it have the aesthetic of an early 2000’s coming-of-age film? While there is a time and place for nostalgia, your company’s website isn’t one of them. Consider your color scheme and font choices, as well as the overall usability of your website. If it’s too hard to navigate around your site, viewers won’t stay for long.

Interactive Content: Engaging content that viewers can interact with is a great way to build interest in your company. Don’t just tell them what you can do – show them.

If your website is struggling and you want to build your presence online, consider these factors. Want to update your website, but know you’ll need some help? Contact Impact Marketing today at 319-232-4332 or ImpactMT.com.