Marketing is all about reaching people, and the best way to reach anyone is to find them where they are. But not all groups of people can be found in the same place, so how do you efficiently tell many groups of people about your product or service? That’s where segmentation comes in. By dividing …
It seems like there’s a TED talk for everything. There are talks on the way language develops, stay-at-home parenting, the perfection of the pencil, jumping rope, open water swimming, dust bunnies, yo-yo mastery, and more. In fact, if you can name it, there’s probably a TED talk devoted to it, and that includes talks on topics like business and marketing. While a business and marketing-themed TED talk may …
Did you know that many of today’s marketing tactics date back to the 1800s? The limited time offer and the installment plan both date back to the nineteenth century. The free gift with purchase method dates to this time as well, when it was a favorite of newspaper owners: Buy their paper and receive a …