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8 Signs You Need Help

You’re an entrepreneur. You work 60+ hours per week to ensure that your business is running like a well-oiled machine, but you still aren’t consistently attracting new customers. The problem could be your marketing—or a lack thereof. In a perfect world, your products and services would speak for themselves. A good company would bring in …

Reasons to Rebrand

Branding—your logo—is critical to the success of your business. It gives your potential customers a simple way to identify you amidst a sea of modern commerce, helps solidify the loyalty of current customers, and offers a defining feature that is all your own. Despite the importance of your logo to your company, branding is often …

The Impact Process

If you’re thinking about hiring a marketing agency but aren’t sure what to expect, you’re in the right place. Since 2001, Impact Marketing has been offering full-service marketing to the Cedar Valley, including print, digital, and air media. Here’s the process you can expect when you work with Impact:   1. Reaching out The first …

Your Business Needs to be on Twitter

It’s Where Everyone’s At:  Twitter has 330 million monthly users, with 68 million of those users coming from the U.S. With so many people using the popular social media app, you definitely want your company to be a part of that community.  Reach a Growing Community:  80% of Twitter users are affluent millennials, so if this is your target audience, this is …

What We Can Learn From Carson King

Carson King, a 24-year-old Iowa State fan whose ESPN College GameDay sign sparked nearly 2 million dollars to be raised so far for the Iowa Children’s Hospital, has dealt with more social media exposure recently than anyone could have ever expected. Busch Light teamed up with King and promised to match the donations to King’s …