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When you think of advertising, what comes to mind? Is it billboards splashed along the highway on your way home from work? How about social media posts available at your fingertips? Both are prime examples of advertising, but one thing ties them together. Copywriting is writing that is done to sell a product or service …
When you’re scrolling on social media, what grabs your attention? What makes you stop what you’re doing? What kind of content are you thinking about, even hours or days after originally seeing it? If you’re like most consumers, you’re thinking about video-based content. In 2020, 85% of businesses use video as a marketing tool, proving …