The Super Bowl is historically one of the biggest advertising opportunities of the year – but with the uncertain nature of the coronavirus pandemic, some companies, such as SodaStream and Avocados from Mexico, are dropping out entirely. Others, like TurboTax, have focused on marketing contingency plans. While these plans may seem like something only national …
With the influx of information people consume daily, it can be difficult to stand out from other brands. One easy way is by utilizing GIFs (otherwise known as a graphics interchange format). A GIF is, simply, a video or series of photos on a loop. They’re easy to make – there are several smartphone apps …
Instagram from the beginning has been what’s referred to as a “Mobile First” platform. Meaning that the general goal for the structure is to assume that users are accessing the service via a mobile device, or to encourage them to do so by adjusting the interface and limiting features on their desktop version. The most …
Back to School is one of the biggest business times of the year for many brands, but COVID-19 is changing what it will look like this year. While states, cities, and school districts continue to make plans for this upcoming school year, parents’ and students’ stress levels are rising as they try to prepare. So, …
