Every second, one hour’s worth of video content is uploaded to YouTube. Seems a little outlandish right? That would mean that every 24 seconds, a whole day’s worth of new content is uploaded. That statistic, which was accurate in 2012, has only increased. Nine years later, that number has catapulted to nearly 10 hours per …
One of the most overlooked social media channels for marketing is Pinterest. It might not fit into the standard mold of a social media platform (think Facebook) but can be just as important to your marketing strategy. Pinterest is the fourth most-used social media platform in the United States and is more popular than Twitter, …
Marketing in its many forms has been around for centuries, and it’s safe to say that things have changed. What was effective 20 years ago may no longer work for your company. We’ve sorted out three marketing myths some companies still practice to help improve your advertising efforts. Myth: More Content = Better Content …
What content marketing strategy can be done with limited technical knowledge in any location – and be adjusted to suit your tone? If you said blogging, you’re 100% correct. Blogging (and writing in general) can take a lot of time. With that in mind, we’ve compiled seven statistics to show why your business should dive …
So, after reading our last post, you’ve decided to take the plunge and start a company blog. Great! Keep this in mind, though: blogging isn’t as easy as it may seem. To help you out, we’ve compiled three tips to help your blog reach success. Have a purpose When you’re creating something for your company, …
What is it about advertising that convinces people to spend their hard-earned money on (sometimes) superfluous items? You’re bound to get different answers depending on who you ask, but from a technical standpoint, a successful advertisement relies on the balance of three concepts: ethos, pathos and logos. If you haven’t heard those terms since your …