Billboards -, you see them everywhere. On the highway, downtown and even on the way to work. But are they the right form of advertising for your brand? In today’s climate a billboard can be one of the best ways to get noticed but it can also hurt your advertising budget if used haphazardly. The …
Marketing comes in all shapes, sizes, forms, colors and campaigns. Marketing can also be done on a multitude of different scales – one can choose any size, from local or regional to national or global. But they all require different things, and the right campaign size can depend on what you are trying to sell. …
Having a great logo for your new business is enough, right? It looks great and matches your business’ mission. Now all you need to do is throw it on your products and marketing materials and call it a day, right? You’re close, but not done yet. You also need to know how to display it …
In Conversation: Meet Annika
Annika Wall, Creative Director & Project Manager
Year Started at Impact: 2020 Education: B.A. in Journalism & Communication with concentrations in Multimedia Journalism and Organizational/Public Relations from Wartburg College Before Impact: Page Designer for Lee Enterprises What did you want to be when you grew up? Paleontologist, genetic counselor, sports information director or writer If you could only keep one of your …
A photographer’s worst nightmare is coming home from a photoshoot to find the pictures overexposed. To avoid this, the best photographers shoot in manual mode. Before discussing manual mode on your DSLR Camera, let’s discuss exposure. Exposure Exposure is how much light your camera lets in when capturing a photo. There are two different outcomes …
Sharing Your Company’s Story
Why “About Us” shouldn’t be the most boring thing on your website
A company is more than the products or services it offers. It’s more than the profit margins, the hours of operation or the brick-and-mortar store. A company is more than all these things – it’s built from passion, designed through careful (and sometimes not-so careful) planning, and molded from challenges. So, why don’t more businesses …