With its more than 330 million active users, Twitter is a platform that you don’t want to forget when it comes to your business. However, you can’t just send out a tweet once in a blue moon and hope to grow a following. Engaging with your audience is the best way to gain traction on …
What makes a logo stand out from the crowd? If you are starting a business or rebranding, your logo is going to be the first thing that consumers notice about your brand. Consider these aspects when creating a logo: Typography When it comes to typography, there are endless options. Think about how the typefaces used …
Since mid-March of this year, the U.S. economy has slowed almost to a halt due to the COVID-19 pandemic. Many small businesses that were deemed “non-essential” have closed until further notice. Others are dealing with a sharp decline in business. Numerous companies have had to lay off employees. In fact, 26.5 million Americans have applied …
In the internet age, everyone is used to having information accessible at their fingertips. So, if a potential customer visits your website and can’t find the information they need right away, they’re likely to leave your site and find a competitor whose website does answer their questions. To make sure you aren’t losing customers, make …
