What makes a logo stand out from the crowd? If you are starting a business or rebranding, your logo is going to be the first thing that consumers notice about your brand. Consider these aspects when creating a logo: Typography When it comes to typography, there are endless options. Think about how the typefaces used …
Since mid-March of this year, the U.S. economy has slowed almost to a halt due to the COVID-19 pandemic. Many small businesses that were deemed “non-essential” have closed until further notice. Others are dealing with a sharp decline in business. Numerous companies have had to lay off employees. In fact, 26.5 million Americans have applied …
In the internet age, everyone is used to having information accessible at their fingertips. So, if a potential customer visits your website and can’t find the information they need right away, they’re likely to leave your site and find a competitor whose website does answer their questions. To make sure you aren’t losing customers, make …
Marketing is all about reaching people, and the best way to reach anyone is to find them where they are. But not all groups of people can be found in the same place, so how do you efficiently tell many groups of people about your product or service? That’s where segmentation comes in. By dividing …
