Are you panicking because your business got a negative review? Stop, breathe, and take your fingers off that keyboard! Every business gets a negative review at some point. Yes, every business. Consider, for example, the Colosseum in Rome. The almost 2,000-year-old Italian icon has pages and pages of 1-star reviews on Google, with comments ranging from: to architectural critiques such as: Or, …
Psychology When you look at this photo, what do you see? What characteristics do you think this car has? Some words that come to mind are powerful, fast, and aggressive. But why? There’s no text that says this car is fast or powerful. It’s not moving, so we can’t see how aggressively it can drive. …
For new and existing businesses, the decision to market often begins with the question of who will handle your marketing: an in-house team or a marketing agency? Both have pros and cons, but we suggest hiring a marketing agency for the following reasons. 1. The Cost The cost of hiring a full-time marketer, let alone …
Often overlooked and underused, business cards may seem like an old-school marketing technique, but they’re still very relevant. In fact, compared to the vast field of digital communication tools, having something physical a customer can hold in their hands may actually make you stand out. It may seem very basic but if you’re struggling to …
