Font (noun) An assortment or set of type or characters all of one style and sometimes one size. That’s the definition of font according to Merriam-Webster. When used with other elements in design, font does an excellent job of conveying different feelings or purposes. Associated with tradition and reliability, serif fonts are identified by …
Tick, tock. Tick, tock. The clock’s constant ticking looms in the background. Work keeps piling up on your desk, but you can’t identify what to begin with. Ding! The light in your office is too bright, so you get up and close the blinds while another email from your boss comes through. You turn on …
When you think of advertising, what comes to mind? Is it billboards splashed along the highway on your way home from work? How about social media posts available at your fingertips? Both are prime examples of advertising, but one thing ties them together. Copywriting is writing that is done to sell a product or service …
When you’re scrolling on social media, what grabs your attention? What makes you stop what you’re doing? What kind of content are you thinking about, even hours or days after originally seeing it? If you’re like most consumers, you’re thinking about video-based content. In 2020, 85% of businesses use video as a marketing tool, proving …
