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One Developer’s Journey

Choosing one path to follow in life, especially when you don’t have a distinct end goal, can be an overwhelming decision for any teenager. Our very own Ashley McDowell struggled with this decision throughout high school. Even though she was eager to learn and knew she was smart, she had trouble finding her rhythm. That …

Animated Display Ads Photoshop

How to Create Multiple Animated Display Ads in Photoshop

How to Create Multiple Animated Display Ads in Photoshop Adding animation and motion to digital ads is an effective way to generate interest and increase your click-through rate. Plus, it adds a storytelling element to your static ad. If your design process is like mine, where you want all the different sizes of ads in …

AI in Marketing

AI in Marketing & Media As Told by AI

Note: This blog was written by AI software. It was prompted to describe an overview of AI being used for content creation. It was given further prompts to expand on subjects it had mentioned. This took five rounds of prompts and eight minutes to “write” with free AI software. The writing has been edited for …

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Keeping Up In An Everchanging World

Over the past 100 years, many things have changed, from technology to communication and everything in between. Marketing is no different. When many people think of marketing historically, they may think of characters portrayed from the Golden Age of Marketing such as Don Draper (Mad Men) or Darrin Stephens (Bewitched) working on advertising campaigns, slogans …

Susan Kare

Susan Kare: A Pioneer in Graphic Design

Every March, we celebrate Women’s History Month with a theme. This year’s theme is “Celebrating Women Who Tell Our Stories” to recognize women in all forms of media, storytelling, news and art. In honor of Women’s History Month, we would like to highlight Susan Kare, a famous female graphic designer responsible for much of the …

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Tips for Marketing Students

Senior year of college is arguably the most stressful year. Not only are you trying to finish your academic career, but you are also deciding what you want to do after graduation. If you want to begin your career after graduation, here are a few things to consider and help prepare you for life after …