Geographic Prospecting
Prospecting, also known as Run of Network (RON), is designed to introduce your business to new potential customers throughout your service area. These campaigns focus primarily on geographic targeting, allowing your advertisements to reach users within the cities, counties, or regions you serve. Geographic prospecting is an excellent strategy for increasing brand awareness, expanding market reach, and introducing your business to individuals who may not have previously interacted with your company.
Social Media Advertising
Social media advertising allows businesses to reach potential customers on the platforms they use every day. Impact Marketing creates targeted social media campaigns designed around your audience, location, interests, behaviors, and marketing objectives. These campaigns can support brand awareness, website traffic, lead generation, event promotion, recruitment, product sales, and other measurable business goals.
Website Retargeting
The majority of website visitors leave without contacting a business or making a purchase during their first visit. Retargeting helps keep your business in front of those potential customers after they leave your website. Once someone visits your site or interacts with one of your advertisements, they can continue seeing your ads while browsing other websites, using mobile apps, or viewing digital content. This continued visibility keeps your business top of mind and encourages potential customers to return when they are ready to take the next step. Retargeting is often one of the highest-performing digital advertising strategies because it focuses on people who have already demonstrated interest in your business.
Pre-Roll and Online Video Advertising
Pre-roll video advertising places your message before or during online video content, helping your business capture attention through sight, sound, and motion. These campaigns can be targeted by geography, audience demographics, interests, online behavior, or the type of content being viewed. When combined with professional video production and strategic media placement, pre-roll advertising can increase brand recognition and reinforce your message across multiple digital channels.
Digital Out-of-Home Advertising
Digital Out-of-Home (DOOH) advertising extends your digital campaign beyond computers and mobile devices by placing your advertisements on internet-connected digital displays located in high-traffic public venues. These displays can be found in grocery stores, convenience stores, restaurants, retail locations, entertainment venues, and other community gathering places throughout your advertising market. Because the displays are digitally managed, advertisements can be updated quickly, scheduled throughout the day, and strategically placed in the communities you want to reach. Digital Out-of-Home advertising reinforces your online marketing efforts while increasing your visibility in places where consumers naturally spend their time.
Performance Monitoring and Optimization
Launching a campaign is only the beginning. Throughout the life of your campaign, our team continually monitors performance and makes adjustments to improve results. We evaluate audience engagement, ad placements, geographic performance, and other key metrics to ensure your advertising dollars are being used as effectively as possible. This ongoing optimization allows campaigns to adapt over time, helping maximize return on investment while keeping your messaging relevant and effective. Our digital campaign reporting can include impressions, clicks, click-through rates, website traffic, audience engagement, geographic performance, conversions, and other metrics relevant to your goals. By reviewing campaign analytics and adjusting targeting, creative assets, placements, and budgets, we help improve performance and provide greater transparency into how your digital advertising is working.
Partner with Impact Marketing
Digital marketing is most successful when multiple strategies work together to reach customers at every stage of their decision-making process. By combining audience targeting, contextual targeting, geographic prospecting, retargeting, and Digital Out-of-Home advertising, Impact Marketing creates comprehensive campaigns that increase awareness, drive qualified traffic, and generate measurable business results. Whether your goal is to grow brand recognition, generate more leads, or expand into new markets, our team will develop a digital marketing strategy tailored specifically to your business and designed to deliver lasting results.
Integrated Digital Marketing Strategies
The strongest online marketing campaigns often combine several digital channels rather than relying on a single tactic. Search engine marketing can reach people actively looking for a service, while display advertising, social media, pre-roll video, and Digital Out-of-Home advertising build awareness among potential customers. Website retargeting can then reconnect with users who have already shown interest in your business.
Impact Marketing can coordinate campaign strategy, advertising design, written content, photography, video production, landing pages, audience targeting, and performance reporting through one experienced team. This integrated approach helps maintain consistent branding and messaging across every digital customer touchpoint.
