Let’s say you’re working on any sort of printed material for your company – signs, business cards, posters, etc. The design is completed, and you send to your contact at the local printer to get this project into production. You think everything is taken care of, and then you get a dreaded email – your …
When I was hired at Impact in February 2021, one of the things that I knew right away was that I wanted to work on building a new website for the company. As a marketing firm, we invest our time into making sure our clients are getting the best of the best, which means that …
The National Cattle Congress Fair is a local event that takes place every September in Waterloo, Iowa, and back in 2018, they contacted Impact about rebranding the fair. NCC wanted to work on attracting a younger audience, as they had been around for 100 years and felt they might be known for outdated attractions …
One of my favorite projects I’ve worked on here at Impact was a set of TV commercials promoting the 2021 Iowa Irish Fest, held annually in downtown Waterloo. The Fest is an extremely important part of the entertainment that provides family-friendly fun, cultural experiences, and lots of excellent music (with a fresh brew or two …
