Get to Know Our Work: Iowa Irish Fest Brand Identity
Welcome to the next installment of our blog series “Get to Know Our Work,” where different members of our team will take the time to introduce their favorite project. A year after graduating from the University of Northern Iowa, Delynn, our graphic designer, found herself at Impact Marketing working on multiple projects, including brand identities for big-name Cedar Valley clients.
As a graphic designer, I get to take on multiple tasks, from logo design to social media. Recently, I worked on rebranding the Iowa Irish Fest, and I would have to say that this has been my favorite project so far with Impact. It has been a fun challenge to connect traditional Irish culture with …
Having a great logo for your new business is enough, right? It looks great and matches your business’ mission. Now all you need to do is throw it on your products and marketing materials and call it a day, right? You’re close, but not done yet. You also need to know how to display it …
Everybody knows the color wheel; we’ve been painting it since kindergarten. But how do we use it to choose our color scheme? A color scheme is an arrangement or combination of colors and can be used in a variety of situations. Whether it’s for your company branding, an individual design project or even painting your …