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Waverly Utilities


Waverly Utilities


Mailer Campaign




Started in 1904 as Waverly Light and Power, Waverly Utilities is a municipally owned electric utility company located in Waverly, Iowa.

Waverly Utilities works to continually support their community with better, more effective technological solutions. They provide citizens of Waverly with high-quality digital telephone, cable television, and internet services from one familiar location.


In 2016, Impact was tasked with helping Waverly Utilities announce one of their largest projects, and likely the most significant advancement in their company’s history.

Impact developed a unique mail piece meant to encourage community members to sign up for Waverly Utilities’ new high-speed, Gigabit Fiber-Optic internet service. From the outer packaging to the content printed on pamphlets and brochures within, our design was custom in every sense of the word.

This “Charter Membership Enrollment Kit” included 7 different inserts, and a phone recharge power pack. Most inserts were educational in nature. They answered frequently asked questions, and offered in-depth descriptions of the exciting new services available.

As a full-service utility company, Waverly Utilities understands the importance of growing alongside advancements in modern technology. They also understand the importance of providing reliable, transparent customer service. Our customized mail kit helped launch a pivotal part of Waverly Utilities’ future success, and introduced community members to the “Power of MORE.”

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