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Cedar Valley Eye Care

Client

Cedar Valley Eye Care

Project

Commercial

Services

AIR

THE CLIENT

With convenient locations in Waterloo, Cedar Falls, Independence, and Oelwein, Cedar Valley Eye Care provides comprehensive Ophthalmic and Optometric services. The experienced professionals at Cedar Valley Eye Care specialize in providing the most cutting edge and reliable eye care solutions in the area.

Cedar Valley Eye Care services extend to, but are not limited to lasik vision correction, cataract surgeries, retina related procedures and general family eye care. They maintain a complete optical department and continuously work to provides patients in northeast Iowa with customer-focused eye care.

Focused on Eyes
Focused on You

WHAT WE DID

We don’t succeed unless our clients do, and in most cases success starts with delivering an engaging message to a specifically-targeted market. We don’t want your brand to just exist in the market. We want to demand attention, and deliver a message to your audience’s eyes and ears that interacts with them in a way they haven’t experienced before.

Television and radio advertising, and other forms of multi-media content, help us reach new audiences and introduce them to your brand. Impact has the expertise and the technical capabilities to develop high quality video segments for promotional use on television, YouTube, or anywhere in between.

With this specific Cedar Valley Eye Care spot, we wanted to reach consumers on a personal, yet informal level. CVEC’s optical department features a seemingly endless amount of different brands and styles that can match each customer’s unique personality. We wanted to focus on this connection, and show viewers how Cedar Valley Eye Care can help create their desired look. The ad reaches younger viewers as it draws connections to social media, and is direct enough to meet the short window of opportunity presented by modern consumers.

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